Our Story
Simply Southern Swag was born from a lifelong love of fashion and a family legacy built on craftsmanship. Owner Candice Rickett has over 20 years of experience in the wholesale and retail printing industry, developing a trained eye for quality, originality, and the kind of style that makes a lasting impression. When she set out to open her own boutique, those roots weren't just background noise — they were the foundation. Every decision, from the curated collections to the boutique's warm, personal feel, reflects the passion and hands-on experience she's carried her entire life.
That background shapes everything about Simply Southern Swag today. Each item that makes it onto the floor or into the online shop has been thoughtfully selected with the customer in mind — not just for style, but for fit, feel, and that spark of "this is exactly what I was looking for." For Candice, Simply Southern Swag is more than a boutique. It's a place where customers come to feel good, express themselves, and leave with something they truly love. That's the experience she built — and the one she's proud to offer every single day.
A Shopping Experience Designed for You
Our mission is to make every shopping visit feel personal, elevated, and fun — whether you're browsing in-store or exploring online. Simply Southern Swag is built on the belief that fashion should be an expression of who you are, not just what you wear.
Step inside and you'll feel it immediately: stylish but approachable, warm and curated, with Southern charm woven into every detail. Every item is chosen with intention, and every customer interaction is designed to feel special. This isn't just shopping — it's a boutique experience built around you.
Coming Fall 2026
Northwest Arkansas Location
We are genuinely proud to serve the vibrant Northwest Arkansas community. This region is dynamic, growing, and style-forward — home to students, young professionals, athletes, and families who know what they want and aren't afraid to show it. Simply Southern Swag was built to meet them where they are: with a boutique experience that feels local, personal, and distinctly Southern.
But our commitment goes beyond the products on the shelves. Our staff knows our customers by name. Our collections reflect the community we live in. And our boutique is designed to feel like a welcoming destination — every time someone walks through the door or logs on. We proudly serve customers in Northwest Arkansas and beyond.
Come Find Your Next Favorite Look
Experience Simply Southern Swag in person or online — whichever works best for you. This isn't just a store; it's a boutique experience built around you. Whether you're browsing campus styles, searching for the perfect game day outfit, or discovering something completely new, our team is here to help you find exactly what you're looking for.