Fashion with Personality and Southern Charm.
At Simply Southern Swag, shopping is more than finding something to wear — it's about discovering your style, expressing your personality, and enjoying a boutique experience designed just for you.
Meet The owner
Curated with Care, Crafted with Purpose
Owner Candice Rickett combines a passion for fashion with years of family experience in the wholesale and retail printing industry, bringing a unique eye for quality, style, and originality to every collection. Each item is thoughtfully selected with our customers in mind, creating a shopping experience that feels personal, elevated, and fun.
Shop Our Collections
From sorority essentials to game day looks and active lifestyle gear, Simply Southern Swag brings together trend-forward pieces and timeless favorites for every occasion.
Greek Life Apparel & Merchandise
Sorority and fraternity styles made for campus life and beyond.
Jewelry, Accessories & Lifestyle
Finishing touches and lifestyle pieces that complete any look.
Introducing SMASH Apparel
Our exclusive athletic performance brand designed for tennis and pickleball players who want style, comfort, and performance on and off the court.
SMASH Apparel is what sets Simply Southern Swag apart — performance gear with a boutique sensibility, built for players who refuse to choose between looking great and playing great.
Your Boutique, Your Way
We are proud to serve the Central and Northwest Arkansas community and beyond with a boutique atmosphere that is welcoming, stylish, and uniquely personal. Shop with us in-store or online — we can't wait to help you find your next favorite look.
Questions? We're always happy to help. Reach out anytime.